For over two decades, EMC Promotions and The Private Affair have been at the heart of London's Afro-Caribbean events scene. What started as a passion for bringing people together through music and culture has grown into one of the most respected names in the community.
Our events are known for their premium atmosphere — from carefully curated rare groove and revival sets, to the smart dress code that ensures every night feels special. This isn't just a night out. It's an experience.
We believe in community, quality, and creating spaces where the sophisticated ladies and gents of London can come together, enjoy world-class DJs, and make memories that last.
Every Private Affair event feels like a reunion — the music is incredible, the crowd is always dressed to impress, and the atmosphere is something you just can't find anywhere else in London.
Our DJs dig deep into the crates to bring you the finest selection of music that gets the dance floor moving all night long. From classic rare grooves to soulful revivals, every set is crafted to create an unforgettable atmosphere.
